The power of proactive social media marketing in real estate

General   |   Landlords   |   Lifestyle   |   Sellers   |   April 4, 2024   |   Martin


How sellers and landlords benefit from the strategic social media approach of Hills.

In today’s fast-paced digital age, where every scroll and click counts, being proactive on social media channels isn’t just an option; it’s a necessity, especially in the competitive realm of property. As a local estate agent and letting agent in Salford, Eccles, Swinton and Greater Manchester, our proactive approach to digital marketing isn’t just a strategy; it’s a core aspect of our identity that sets us apart from the rest. Let’s delve into why being proactive on social media is paramount for marketing, selling, and letting properties, and how our proactive stance brings tangible results.

Changing buyer and tenant behaviours

Firstly, it’s crucial to understand the evolving behaviours of buyers and tenants. With advancements in technology, people are increasingly turning to digital platforms to search for their dream homes. From virtual tours to remote viewings, the digital landscape has revolutionised the real estate industry. Significantly, it’s no longer just property websites such as Rightmove and Zoopla and individual estate agent websites that are destinations for property scrolling; social media channels are increasingly playing big parts in house hunting experiences up and down the country.

Harnessing the power of social media

Social media is a digital arena where connections are forged, and content is king. At Hills we recognise the potential of social media in reaching a vast audience of potential buyers and tenants. Our proactive approach entails leveraging platforms like Instagram, Facebook and X to showcase properties in the most captivating light. By creating engaging content such as our ‘Property Preview Video Walking Tours,’ we ensure that our property listings stand out amidst the noise of the digital realm.

Impressive reach and interaction

The numbers speak volumes. With over 90,000 views, 9,000 page views, and 100,000 reels watched in January 2024 alone, Hills’ social media campaigns have garnered impressive traction. These statistics underscore the effectiveness of proactive social media marketing in attracting interest and driving engagement from potential buyers and tenants across the North West and beyond. This is a considerable benefit for the home-owners and landlords who have entrusted their properties to Hills.  

Setting the standard in social interactions

What sets Hills apart from other estate agents is our unwavering commitment to proactivity. Unlike some competitors who may dabble in social media marketing half-heartedly, Hills goes above and beyond to ensure that our listings receive the attention they deserve. From the meticulous planning of content to the strategic sharing across various platforms, every aspect is carefully curated to maximise reach and engagement on behalf of our sellers and landlords who have entrusted us with selling or letting their property.

A balanced content mix

Furthermore, it’s not just properties that hit the social feed of our channels, we make the most of our personal customer contacts on the ground and share these online too. We invite our new property owners to our Hills branch in Eccles to feature on the iconic yellow sofa with a Move Box — a simple yet effective way to generate a buzz online and encourage social interactions. This also creates memorable experiences for our buyers and fosters even more connection with our customers. 

Ultimately, the quality of our content generates more interest, which means more followers, which in turn means more eyeballs on the properties we market. It goes without saying, but the number of eyeballs is key to generating more viewings and offers to help us  achieve the optimum results for our  sellers and landlords in Eccles, Salford, Swinton and across Greater Manchester. 

Adapting to the digital age

In today’s dynamic market, adaptation is key. With the increasing demand for video content and remote viewing options, Hills stays ahead of the curve by embracing innovative technologies and catering to the changing preferences of buyers and tenants. By offering immersive virtual tours and interactive experiences across multiple platforms including websites and social media channels, Hills ensures that potential buyers and tenants can explore properties from the comfort of their homes, transcending geographical boundaries and time constraints.

The formula for success

At its core, our proactive approach to social media marketing is driven by a simple yet powerful ethos: never wait for buyers to come to you; instead, go out and meet them where they are. In a competitive landscape where attention is fleeting, being proactive is not just a strategy—it’s a mindset that permeates every aspect of Hills’ operations.

From the early stages of marketing, to the final sale or let of a property, at Hills we leave no stone unturned in our quest to connect buyers and tenants with their dream properties. By embracing social media as a cornerstone of our marketing efforts and continuously innovating to meet the evolving needs of our audience, Hills sets the standard for proactive excellence in the real estate industry.


In conclusion, the benefits of being proactive on social media channels in marketing, selling, and letting properties cannot be overstated. Hills in Manchester exemplifies this ethos through their relentless commitment to engaging content, strategic outreach and innovative approaches. In an age where digital presence is paramount, Hills stands as a beacon of proactive success, driving results and exceeding expectations every step of the way.

If you’re thinking of selling or letting your property in Salford, Eccles, Swinton or across Greater Manchester and you  want your property to reach the widest audiences of buyers and tenants, contact Hills today


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